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3 key ways marketers should personalize the online experience
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. It’s a fact: Online personalization is still pretty...
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Be prepared for another crowded International CES
The 2016 International CES trade show is going to be big again. Perhaps not as big as last year’s 176,000 attendees, but likely above 150,000, according to Gary Shapiro, chief executive of the...
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Disguises — for ads and for devices — are becoming a bigger part of mobile ads
The evolution of the mobile ad ecosystem is bringing in some new disguises. I spoke recently with several practitioners about where mobile ads are heading. “The customer experience [of mobile ads] is...
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